Whether your marketing and sales teams plan to go all-in on account-based marketing or simply add ABM to your current strategy, this e-book will guide you through the process. Think of it as a complete blueprint for planning, building, executing, and measuring successful ABM campaigns at scale. Pretty handy, right?
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This e-book includes:
  • A step-by-step guide to laying the groundwork for a successful ABM Campaign.
  • The Terminus 500 ABM Campaign: Discover how Terminus generated demand among best-fit accounts with a goal of completing a demo and turning them into sales-ready opportunities.
  • Editable templates for executing and reporting on 11 key account-based marketing strategies.

GET YOUR GUIDE!


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The beauty with Terminus, is you can set up . . . different custom campaigns. I was able to A/B test a lot of different things, find that sweet spot, and then double down there.”




Jenny Coupe, Sr.Director of Americas Marketing , SOASTA

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A multichannel campaign is key. Too often as marketers, we focus on the channels where we want to engage our customers rather than how they want to experience our brand. That’s why it’s important to orchestrate ABM campaigns across multiple channels.”


Daniel Gaugler, CMO, PFL

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Account-based marketing is in our DNA at Terminus, but as the B2B landscape changes, there’s still so much we can learn. We’re constantly pushing ourselves to try new things with our ABM programs."



Stephanie Kelly, Director of ABM Operations, Terminus