Start Your ABM Journey

What You'll LearnChapter 1 ABM for Dummies

What Is Account-Based Marketing?

Understand the definition of account-based marketing and how it applies to your B2B company.

Why Lead-Based Marketing Falls Short

According to Forrester, less than 1% of leads become revenue. Learn why you should stop counting leads and focus on target accounts instead. 

What is the #FlipMyFunnel Model for ABM?

Get a breakdown of the stages of the flipped funnel, from identifying and engaging your target accounts to turning them into advocates for your brand.



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If you’re reading this book and just getting started with ABM, welcome to the future of what B2B marketing can be: Insight-led, technology-enabled and, above all, customer focused. Our clients are delighted with the business impact they deliver using account-based marketing, and you will be, too."


Megan Heuer, Vice President of Research , SiriusDecisions

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Account-Based Marketing For Dummies clears away the confusion surrounding this much-hyped topic. It offers simple, direct explanations of what account-based marketing is, why it’s important, and how to do it. Any business marketing will benefit from a look at this book."



David Raab, Founder, Raab Associates

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Ever-advancing marketing technology is enabling a new generation of sales and marketing strategies to thrive, changing the playing field for companies of all sizes. This modern wave of account-based marketing has tremendous potential to improve your business, and Sangram Vajre is an insightful and enthusiastic guide to show you how."

Scott Brinker, Author, "Hacking Marketing"