Start Your ABM Journey

What You'll LearnChapter 1 ABM for Dummies

What Is Account-Based Marketing?

Understand the definition of account-based marketing and how it applies to your B2B company.

Why Lead-Based Marketing Falls Short

According to Forrester, less than 1% of leads become revenue. Learn why you should stop counting leads and focus on target accounts instead. 

What is the #FlipMyFunnel Model for ABM?

Get a breakdown of the stages of the flipped funnel, from identifying and engaging your target accounts to turning them into advocates for your brand.


Generic placeholder image
Generic placeholder image

If you’re reading this book and just getting started with ABM, welcome to the future of what B2B marketing can be: Insight-led, technology-enabled and, above all, customer focused. Our clients are delighted with the business impact they deliver using account-based marketing, and you will be, too."

Megan Heuer, Vice President of Research , SiriusDecisions

Generic placeholder image
Generic placeholder image

Account-Based Marketing For Dummies clears away the confusion surrounding this much-hyped topic. It offers simple, direct explanations of what account-based marketing is, why it’s important, and how to do it. Any business marketing will benefit from a look at this book."

David Raab, Founder, Raab Associates

Generic placeholder image
Generic placeholder image

Ever-advancing marketing technology is enabling a new generation of sales and marketing strategies to thrive, changing the playing field for companies of all sizes. This modern wave of account-based marketing has tremendous potential to improve your business, and Sangram Vajre is an insightful and enthusiastic guide to show you how."

Scott Brinker, Author, "Hacking Marketing"