Are you ready to launch your account-based program but want to ensure that it is successful? The Blueprint to Account-Based Marketing has everything you need to plan, build, execute, and measure ABM success at scale.
Learn how to get started with account-based marketing in seven steps, from building your core account-based team and defining your goals to selecting ABM technology and executing successful campaigns.
You will learn:
- How to get started with ABM.
- 7 essential account-based marketing strategies.
- How to measure and optimize your ABM campaigns.
- Worksheets and checklists to help you plan and execute your strategy.
- ABM KPIs to measure — and those to ignore.