Are you ready to launch your account-based program but want to ensure that it is successful? The Blueprint to Account-Based Marketing has everything you need to plan, build, execute, and measure ABM success at scale.

Learn how to get started with account-based marketing in seven steps, from building your core account-based team and defining your goals to selecting ABM technology and executing successful campaigns.

You will learn:

  • How to get started with ABM.
  • 7 essential account-based marketing strategies.
  • How to measure and optimize your ABM campaigns.
  • Worksheets and checklists to help you plan and execute your strategy.
  • ABM KPIs to measure — and those to ignore.


Generic placeholder image
Generic placeholder image

The essential definition of ABM is laser-focused B2B marketing. Identifying and targeting key accounts has always been a best practice, but what's different today is how improved technology gives marketers the ability to do ABM at scale."

Sangram Vajre, Chief Evangelist & Co-Founder at Terminus

Generic placeholder image
Generic placeholder image

ABM has created closer alignment between our sales and marketing teams as we collectively work together to a common goal via an agreed upon list of target accounts and shared outreach."

Julia Stead, Director of Demand Generation at Invoca

Generic placeholder image
Generic placeholder image

Account-Based marketing is powerful due to its ability to promote to specific companies instead of wasting time and budget on unqualified or undesirable prospects."

Jay Baer, President at Convince & Convert