A target account strategy demands reporting that incentivizes quality, not quantity, across the customer lifecycle. But your traditional marketing dashboards weren't built for ABM — so what should you measure?
Use this editable deck to report on the target account KPIs that matter most to your leadership team. With these templates, you can:
- Measure conversion rates throughout the new ABM funnel.
- Report on key acquisition and expansion metrics.
- Compare ABM results across segments.
- Show how ABM is tracking compared to your traditional marketing strategy.
- And more!