Report on the ABM Metrics That Matter

MQLs AND SQLs WON'T CUT IT


A target account strategy demands reporting that incentivizes quality, not quantity, across the customer lifecycle. But your traditional marketing dashboards weren't built for ABM — so what should you measure?


Use this editable deck to report on the target account KPIs that matter most to your leadership team. With these templates, you can:


  • Measure conversion rates throughout the new ABM funnel.
  • Report on key acquisition and expansion metrics.
  • Compare ABM results across segments.
  • Show how ABM is tracking compared to your traditional marketing strategy.
  • And more!

GET YOUR TEMPLATE