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May 8 - May 10, 2018

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May 8 - May 10, 2018

Mandalay Bay, Las Vegas

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Just as a chain is only as strong as its weakest link, your ABM programs are only as strong as the data you use to fuel them. This data determines how specific you can get with outbound outreach, the types of content you should produce, and can be a leading indicator of overall program success.


To select the best-fit accounts for your ABM programs, we recommend implementing a data enrichment strategy in your list-building efforts.


We’ve partnered with G2Crowd, Sigstr, and Bombora to bring you a webinar on how you can leverage third-party data to choose winning accounts for your ABM strategy. In addition, you’ll get in-the-trenches insights from the team at McKesson on how they leverage data enrichment strategies in their own ABM programs.


Join us as we cover:

  • Common data enrichment types and use cases
  • Actionable strategies for leveraging third-party data in your list-building efforts
  • How to use enrichment data to deepen the relationship with your target accounts
  • The data successful sales and marketing teams are using to identify winning accounts



Speakers

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Register for the Webinar

Wednesday January 24, 2018 10 AM PT / 1 PM ET

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Register for the Webinar

Wednesday January 24, 2018 10 AM PT / 1 PM ET

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  • Many addon features
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  • Attractive with a modern touch
  • Full Support

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Speakers


Daniel Engelbretson, Director of Integrated Marketing, Phononic


Justin Keller, VP of Marketing, Sigstr


Stephanie Kelly, Director of ABM and Marketing Operations, Terminus

Brad Smith
Director of Revenue Operations
Terminus

Justin Keller
VP of Marketing
Sigstr

Millie Resnick
Product and Customer Marketing
Bombora

Omar Al-Sinjari
Senior Manager, Digital Marketing
McKesson, RelayHealth

Jorge Selva
Senior Growth Marketing Manager
G2 Crowd