Are you looking for actionable insights on how the best performing account-based marketing organizations are operating? The TOPO Account-Based Funnel provides an operational model and measurement tool for driving account-based revenue growth.

No matter where you are on your ABM journey, this report will help you:

  • Define your ideal customer profile (ICP).
  • Build a target account list.
  • Align resources to account tiers.
  • Engage target accounts.
  • Report account-based metrics.


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The essential definition of ABM is laser-focused B2B marketing. Identifying and targeting key accounts has always been a best practice, but what's different today is how improved technology gives marketers the ability to do ABM at scale."

Sangram Vajre, Chief Evangelist & Co-Founder at Terminus

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ABM has created closer alignment between our sales and marketing teams as we collectively work together to a common goal via an agreed upon list of target accounts and shared outreach."

Julia Stead, Director of Demand Generation at Invoca

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Account-Based marketing is powerful due to its ability to promote to specific companies instead of wasting time and budget on unqualified or undesirable prospects."

Jay Baer, President at Convince & Convert