Join SiriusDecisions ABM Program winner of the year, Malachi Threadgill, as he shares how Masergy successfully transformed their revenue team from lead-based to account-based. If you are planning, implementing, or scaling an ABM program, you have to join this webinar!


Malachi will share how his team:


  • Created 7X more opportunities
  • Increased opportunity MRR by 50%
  • Decreased their sales cycle by 10%


You will also learn:


  • Tips for getting started with your ABM strategy
  • How Masergy aligned marketing with sales
  • Practical advice for segmenting and prioritizing accounts

GET THE RECORDING


Bryan Brown
Chief Product Officer
Terminus

Brian is the chief product officer at Terminus. He is a business technology leader and SaaS pioneer in the marketing tech industry with 17 years of success in creating and bringing to market innovative software products and ideas, improving the way thousands of businesses communicate with their customers.

Malachi Threadgill
Director Demand Generation
Masergy

Malachi is an award winning technologist, passionate about the convergence of big data, machine learning, analytics and marketing. He has helped organizations achieve strategic marketing and demand generation initiatives by combining the latest tech in conversion optimization, targeting, testing, and analysis.