We’ve been targeting you a lot this quarter, and we want to give you a behind the scenes look at exactly how we did it.
We will walk you step-by-step through how we planned, executed, and measure the ABM program that you and your company are targeted in.
You will learn how to:
- Plan your ABM strategy.
- Create your target account list at scale.
- Segment your target account list.
- Orchestrate multichannel campaigns.
- Enable sales with account insights.
- Measure success with ABM scorecards and dashboards.
This program includes:
- Proactive multichannel account-based advertising
- Marketing automation emails
- Account-based retargeting
- SDR outreach
- One-to-one ads
- One-to-one content streams
- One-to-one videos
- Direct mail
- One-to-one executive outreach
- This personalized webinar
We started off targeting almost 1,000 accounts. Then, we tracked which accounts were engaging the most and delivered a more personalized experience.
Most B2B marketers don't have the resources to create personal experiences and send direct mail to all of our target accounts. We will show you how to build a pipeline of engaged accounts so that each week you can focus marketing and sales resources on the accounts most likely to buy.
You don't want to miss the opportunity to learn how to drive:
- 700% more engagement from target accounts
- 200% higher conversions
- 7X more sales opportunities
- 40% shorter sales cycles