We’ve been targeting you a lot this quarter, and we want to give you a behind the scenes look at exactly how we did it.


We will walk you step-by-step through how we planned, executed, and measure the ABM program that you and your company are targeted in.


You will learn how to:


  • Plan your ABM strategy.
  • Create your target account list at scale.
  • Segment your target account list.
  • Orchestrate multichannel campaigns.
  • Enable sales with account insights.
  • Measure success with ABM scorecards and dashboards.

This program includes:


  1. Proactive multichannel account-based advertising
  2. Marketing automation emails
  3. Account-based retargeting
  4. SDR outreach
  5. One-to-one ads
  6. One-to-one content streams
  7. One-to-one videos
  8. Direct mail
  9. One-to-one executive outreach
  10. This personalized webinar

We started off targeting almost 1,000 accounts. Then, we tracked which accounts were engaging the most and delivered a more personalized experience.


Most B2B marketers don't have the resources to create personal experiences and send direct mail to all of our target accounts. We will show you how to build a pipeline of engaged accounts so that each week you can focus marketing and sales resources on the accounts most likely to buy.


You don't want to miss the opportunity to learn how to drive:


  • 700% more engagement from target accounts
  • 200% higher conversions
  • 7X more sales opportunities
  • 40% shorter sales cycles
We will show you how you can replicate this program for your best-fit accounts and achieve the same amazing results in 2019.

On Demand

Torrey Dye
Director of ABM
Terminus

Torrey is the director of ABM at Terminus. He has over 14 years of B2B software experience and has previously worked with companies such as IBM, VersionOne, QASymphony, and Plutora. Torrey is focused on scaling account-based marketing programs to create more opportunities and increase pipeline velocity.