Accurately defining your total addressable market (TAM), building a collaborative culture between marketing and sales, driving engagement in target accounts, and measuring the success of your account-based programs are the pillars of ABM success.

Unfortunately, it can be challenging to successfully build these four pillars. So, we thought it would be helpful to hear from a couple of practitioners that have been through it and seen amazing success!

Join Renny Fidlon, VP of marketing at Optymyze, and Sarah McGlinchey, acquisition manager at Optymyze, as they share how they built their ABM program around each of these four pillars.

Save your spot today to learn how to:

  • Identify your total addressable market (TAM).
  • Foster collaboration between marketing and sales.
  • Drive engagement from your target accounts.
  • Measure the success of your ABM programs.



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A seasoned digital marketing professional with experience implementing cutting-edge technologies to reach and engage B2B and B2C audiences in  a wide range of industries. Sarah has established, designed and executed innovative ABM programs that have successfully increased sales and recurring revenue, and have enabled sustained opportunity growth. Sarah earned her bachelor’s degree in Journalism from Elon University and her master's degree in Creative Writing from Vermont College of Fine Arts.

Sarah McGlinchey, Acquisition Manager, Optymyze

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Before co-founding Terminus, Sangram led the marketing team at Pardot through its acquisition by ExactTarget for $97 million, and then to Salesforce for $2.5 billion. He’s the author of Account-Based Marketing For Dummies and is the mastermind behind #FlipMyFunnel. Sangram holds a B.S. and an M.S. in Computer Science from Nagpur University and University of Alabama, respectively.

Sangram Vajre, Co-Founder and Chief Evangelist, Terminus

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Renny Fidlon specializes in helping B2B companies utilize modern marketing techniques to build demand and scale their businesses. A pioneer in account-based marketing, Fidlon has been sought out by many of the industry’s product development teams to help launch the next generation of ABM tools.

Renny Fidlon, VP of Marketing, Optymyze