Accurately defining your total addressable market (TAM), building a collaborative culture between marketing and sales, driving engagement in target accounts, and measuring the success of your account-based programs are the pillars of ABM success.
Unfortunately, it can be challenging to successfully build these four pillars. So, we thought it would be helpful to hear from a couple of practitioners that have been through it and seen amazing success!
Join Renny Fidlon, VP of marketing at Optymyze, and Sarah McGlinchey, acquisition manager at Optymyze, as they share how they built their ABM program around each of these four pillars.
Save your spot today to learn how to:
- Identify your total addressable market (TAM).
- Foster collaboration between marketing and sales.
- Drive engagement from your target accounts.
- Measure the success of your ABM programs.