Marketing leaders know that an account-based strategy is vital to their success, but many struggle with fragmented technology, alignment across teams, and measuring the success of their ABM programs beyond lead-based metrics.
Empower your marketing and sales teams to adopt a complete, true account-based approach through the T.E.A.M framework — Target. Engage. Activate. Measure.
Join this webinar to learn how to:
- Target the right accounts.
- Engage the entire buying committee with multi-touch marketing programs.
- Activate sales with actionable insights.
- Measure success with account-based metrics.
Bryan Brown, chief product officer at Terminus, will show you how to seamlessly execute the T.E.A.M framework using the new Terminus Account-Based Platform, an end-to-end ABM solution. Within one platform, you will be able to build actionable target account lists, drive account engagement through multichannel programs, provide sales with the insights they need, and measure success with customizable reporting.
By combining a simple and execution-focused ABM framework with an end-to-end ABM solution, you can put your account-based marketing strategy into action and more efficiently drive higher-converting pipeline that turns into real revenue.