Marketers are excited about account-based marketing, but sales teams are getting left behind. As a result, go-to-market teams are not achieving the results they hope for. Simply plugging in a tool won't get you there. So what can sales teams do to transition to an Account-Based model? We’ve got the answers for you.
Join Todd McCormick, Chief Revenue Office at Terminus and Lucas Ulloque, VP of Sales Development at Terminus as they share how to shift sales processes to better engage your target accounts with an Account-Based framework.
In this webinar you’ll learn how to:
- Transition your SDRs to focus on only best fit accounts
- Shift from high volumes to high personalization
- Maximize SDR and AE productivity
- Leverage ABM signals to prioritize outreach and increase sales conversions