It’s tough out there for a B2B marketer.
Your sales reps want better leads. Your CFO wants a more predictable revenue forecast. And you want a better way to measure marketing’s impact on revenue.
Meanwhile, you’re burning through your marketing budget to get more leads in the funnel, only for your sales team to ignore 90% of them.
But it really doesn’t have to be that way. In this e-book, you’ll learn how ABM with a focus on engagement can help you:
- Target the right accounts using engagement data.
- Personalize and prioritize your outreach to speed up your sales process.
- Measure the success of your marketing programs.