Whether your marketing and sales teams plan to go all-in on account-based marketing or simply add ABM to your current strategy, this e-book will guide you through the process. Think of it as a complete blueprint for planning, building, executing, and measuring successful ABM campaigns at scale. Pretty handy, right?
This e-book includes:
- A step-by-step guide to laying the groundwork for a successful ABM Campaign.
- The Terminus 500 ABM Campaign: Discover how Terminus generated demand among best-fit accounts with a goal of completing a demo and turning them into sales-ready opportunities.
- Editable templates for executing and reporting on 11 key account-based marketing strategies.